Ella is Singapore’s first robotic barista that serves artisanal coffee, tea, chocolate drinks and more! They have different arms of businesses and we crafted a strategy that all encompassing to drive business goals – increase app downloads, awareness towards cup sales through their physical Bytestation locations.
Brewing Success with Ella – A Robotic Barista Revolution in Singapore
In an ever-evolving coffee landscape, Ella stands out as Singapore’s first robotic barista, offering a unique, efficient, and eco-friendly solution for coffee enthusiasts. With an aim to increase app downloads, raise awareness for cup sales at physical Bytestation locations, and make a mark in the highly competitive F&B space, Ella turned to our marketing agency for a comprehensive strategy that catered to both consumers and businesses.
- Content Pillars:
We developed a well-rounded content strategy by segmenting promotional, educational, engagement, entertainment, and community-related content pillars, catering to the diverse interests of Ella’s target audience.
- Sustainability Focus:
To resonate with eco-conscious consumers, we introduced a sustainability content pillar, featuring creative ways to reuse Ella’s coffee cups and information on recycling coffee grounds.
- B2B Lead Generation:
We created a series of always-on B2B lead generation ads, showcasing Ella as a hassle-free, fast, and gourmet coffee solution for large organisations, ultimately positioning it as a worthwhile investment for businesses.
- Comprehensive Social Media Campaign:
To boost social media followers and app downloads, we implemented a mix of organic and paid social media campaigns, highlighting the unique experience of enjoying artisanal beverages from a robotic barista.
Embracing the power of targeted marketing, our agency brewed up a winning formula to elevate Ella, Singapore’s first robotic barista, across multiple digital touchpoints. From amplifying its social media presence and driving app downloads to capturing the attention of influential decision-makers, our multifaceted approach proved instrumental in establishing Ella as a revolutionary force within the coffee industry.
- Enhanced Social Media Presence:
Our targeted campaigns generated up to 1.9 million impressions and 4,200 engagements, contributing to a significant growth in Ella’s social media following.
- Increased App Downloads:
Our efforts led to 30,567 app installs, facilitating easy access to Ella’s services for a broader audience.
- Lead Generation Success:
The B2B lead generation campaign resulted in a 135% increase in leads, successfully connecting Ella with decision-makers in office spaces across Singapore.
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