OVERVIEW

Ella is Singapore’s first robotic barista that serves artisanal coffee, tea, chocolate drinks and more! They have different arms of businesses and we crafted a strategy that all encompassing to drive business goals – increase app downloads, awareness towards cup sales through their physical Bytestation locations.

Brewing Success with Ella – A Robotic Barista Revolution in Singapore

Approach

In an ever-evolving coffee landscape, Ella stands out as Singapore’s first robotic barista, offering a unique, efficient, and eco-friendly solution for coffee enthusiasts. With an aim to increase app downloads, raise awareness for cup sales at physical Bytestation locations, and make a mark in the highly competitive F&B space, Ella turned to our marketing agency for a comprehensive strategy that catered to both consumers and businesses.

  • Content Pillars:
    We developed a well-rounded content strategy by segmenting promotional, educational, engagement, entertainment, and community-related content pillars, catering to the diverse interests of Ella’s target audience.
  • Sustainability Focus:
    To resonate with eco-conscious consumers, we introduced a sustainability content pillar, featuring creative ways to reuse Ella’s coffee cups and information on recycling coffee grounds.
  • B2B Lead Generation:
    We created a series of always-on B2B lead generation ads, showcasing Ella as a hassle-free, fast, and gourmet coffee solution for large organisations, ultimately positioning it as a worthwhile investment for businesses.
  • Comprehensive Social Media Campaign:
    To boost social media followers and app downloads, we implemented a mix of organic and paid social media campaigns, highlighting the unique experience of enjoying artisanal beverages from a robotic barista.
Results

Embracing the power of targeted marketing, our agency brewed up a winning formula to elevate Ella, Singapore’s first robotic barista, across multiple digital touchpoints. From amplifying its social media presence and driving app downloads to capturing the attention of influential decision-makers, our multifaceted approach proved instrumental in establishing Ella as a revolutionary force within the coffee industry.

  • Enhanced Social Media Presence:
    Our targeted campaigns generated up to 1.9 million impressions and 4,200 engagements, contributing to a significant growth in Ella’s social media following.
  • Increased App Downloads:
    Our efforts led to 30,567 app installs, facilitating easy access to Ella’s services for a broader audience.
  • Lead Generation Success:
    The B2B lead generation campaign resulted in a 135% increase in leads, successfully connecting Ella with decision-makers in office spaces across Singapore.

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