OVERVIEW

Gramercy Music is a Singapore-based music company that offers top-quality string instruments and customised restoration services. The company has been steadily growing in the industry and has exclusive partnerships with master makers of modern and classic instruments from China and Europe.

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Our Challenge

Gramercy Music faced obstacles in increasing lead generation through growing their social media presence, as well as online sales through both B2B and B2C channels.

Our Strategy

As Gramercy Music's digital marketing arm, our objective was to develop and implement marketing plans and strategies to support the company's goals and objectives. We analysed market trends, competitor activity, and consumer behaviour to identify new opportunities and challenges, especially towards a newer generation of musicians. We also developed and managed relationships with external partners, such as vendors, agencies, and media outlets, to drive recurring sales. Additionally, we created and managed marketing campaigns across multiple channels, including print, digital, social media, and email. Finally, we measured the effectiveness of every campaign in order to adjust our strategies quickly.

Approach

We began by conducting a thorough analysis of Gramercy Music’s existing marketing strategies and identifying areas for improvement. We then developed a comprehensive marketing plan that included the following strategies:

  • Social Media Management:
    We managed Gramercy Music’s social media platforms to increase their online presence and attract potential customers. Our team created engaging content, including videos and images of the instruments, to showcase the company’s craftsmanship and quality.
  • Email Marketing:
    We created an email marketing campaign to promote the company’s latest products, promotions, and events. The email campaign included targeted messages based on customer behaviour and interests.
  • Search Engine Optimisation (SEO):
    We optimised the company’s website for search engines, making it easier for potential customers to find the company’s website when searching for music instruments or restoration services online.
  • Paid Advertising:
    We developed and executed targeted digital advertising campaigns on various platforms, including Google Ads and social media platforms, to attract new customers and drive recurring sales.
Our Results

Our full suite marketing efforts for Gramercy Music have resulted in a 325% increase in website traffic and leads. Our social media management efforts have helped to increase the company's online presence and reach a wider audience. The email marketing campaigns have generated repeat business and increased customer engagement. Our SEO optimisation efforts has also improved the company's search engine ranking, making it easier for potential customers to find them online. Finally, the paid advertising campaigns have helped to attract new customers and drive recurring sales. Overall, our marketing strategies have helped Gramercy Music achieve their objectives and establish themselves as a top musical string instrument company in Singapore.

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