OVERVIEW

On Good Ground is a yoga studio that offers a variety of yoga classes for all skill levels. The studio provides a welcoming and inclusive environment for people of all ages and backgrounds. Classes include traditional yoga styles, such as Vinyasa and Kids Yoga, and Barre. On Good Ground's experienced and certified instructors are dedicated to helping students achieve their personal goals, whether it's improved flexibility, strength or overall well-being.

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OUR MISSION

The client wanted to create a brand identity that represented the studio’s dedication to providing a welcoming and inclusive environment for people of all ages and backgrounds, while promoting the physical and mental benefits of yoga.

Our Challenge

The team at On Good Ground wanted to create a brand identity that represented the studio's dedication to providing a welcoming and inclusive environment for people of all ages and backgrounds, while promoting the physical and mental benefits of yoga. The brand’s goal is to present On Good Ground Yoga Studio as a welcoming and inclusive space where people can come together to practice yoga and improve their overall well-being.

Our Strategy

The brand ideation strategy for On Good Ground Yoga Studio focused on building a strong and recognisable brand identity that reflects the studio's unique value proposition and resonates with the target audience. This was also supported by a consistent brand rollout, community engagement and monitoring and evaluating the brand's performance.

Our Execution

We collaborated closely with the On Good Ground team to develop a comprehensive brand strategy that authentically represents their core values and mission. Our process included conducting thorough market research to gain a deep understanding of the target audience and identify opportunities for differentiation. We then defined the brand identity, including the personality, key message, and unique selling points. Using this foundation, we crafted a visually striking and cohesive visual identity, including a logo, color palette, and typography. Finally, we crafted a compelling brand story that emotionally connects with the target audience and effectively communicates the brand's mission and values.

Our Results

The yoga studio successfully established a distinctive and compelling brand identity that resonated with its target audience. The new visual identity, brand message, and storytelling effectively conveyed the welcoming and inclusive nature of the studio, setting it apart from competitors in the market. This led to a significant increase in customer engagement, with a 35% rise in social media followers and a 50% increase in class sign-ups within the first six months. The consistent brand rollout and community engagement efforts further strengthened the studio's reputation, positioning On Good Ground as a go-to destination for yoga enthusiasts seeking a nurturing and supportive environment for personal growth and well-being in the East of Singapore. – Candice Chong, Co-Founder

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