Digital Marketing 101 [Webinar]

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We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.

Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily, and most importantly, drives leads which in turn converts into sales.


In this presentation, we will cover:

  1. The importance of digital marketing
  2. How should you start a marketing plan
    a. Developing Insights
    b. Building Customer Personas
    c. Creating your Narrative
    d. Developing a Digital Strategy
  3. What are some recommended tools and platforms you can use to get started




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