Top Social Media Strategies for Entrepreneurs in 2024

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Top Social Media Strategies for Entrepreneurs in 2024

In the modern digital landscape, social media is a crucial tool for entrepreneurs and small business owners. Its vast reach and capacity for meaningful engagement make it an essential element for business growth and brand recognition. This blog post outlines the top social media strategies for 2024, supported by the latest case studies and insights.

Understanding Your Audience

Conducting Audience Research

Before diving into social media strategies, it’s essential to understand your target audience. Utilise tools like Google Analytics, Facebook Insights, and Twitter Analytics to gather demographic data, interests, and online behaviours. Create detailed buyer personas to guide your content and engagement strategies.

Advanced analytics and data collection tools for 2024 include:


GA4 (Google Analytics), Facebook Insights, Instagram Insights, Linkedin Insights,
SEMRUSH, AHREFS, Buzzsumo, Brandwatch, Sproutsocial

By leveraging these advanced analytics and data collection tools, you can gain a deeper understanding of your audience’s preferences, behaviours, and demographics. This knowledge allows you to tailor your marketing strategies to meet their needs, create more engaging content, and ultimately drive better results for your business.

Case Study: Glossier



Glossier, a beauty brand, leveraged audience insights to create content that resonated with their target demographic. 

For example, Glossier frequently shares posts featuring their customers using their products, such as an Instagram post of a girl using their Cloud Paint in the shades Wisp and Soar. This user-generated content not only showcases the real-life application of their products but also builds a sense of community and trust among their followers.

By highlighting real customers in their social media posts, Glossier creates relatable and authentic content that their audience loves. This strategy not only enhances engagement but also encourages other followers to share their own experiences, further amplifying Glossier’s reach and fostering a loyal community.

Crafting a Compelling Brand Story

Defining Your Brand Voice and Message

Your brand story should be authentic and resonate with your audience’s values and aspirations. Define a consistent brand voice and message that reflect your business’s core values and mission. This involves:

  1. Understanding Your Brand’s Core Values
  2. Knowing Your Audience
  3. Identifying Your Unique Selling Proposition (USP)
  4. Defining Your Brand Personality
  5. Developing Your Brand Voice Guidelines
  6. Crafting Key Messaging Pillars
  7. Implementing and Monitoring
  8. Evaluating and Refining

Case Study: Innocent Drinks



Innocent Drinks uses a playful and approachable brand voice across their social media platforms. Their consistent and engaging content, often including user-generated content and behind-the-scenes glimpses, has helped build a strong brand identity and customer loyalty.

Much like a newspaper headline that draws readers in with its engaging content, Innocent Drinks’ social media posts capture attention with quirky humour, clever wordplay, and charming illustrations. This approach fosters a sense of familiarity and trust among their audience, similar to how compelling headlines can create a connection with readers.

By sharing user-generated content and behind-the-scenes insights, Innocent Drinks offers an authentic and relatable glimpse into their brand, reinforcing their approachable image and building a loyal customer base. Their strategy highlights the power of a consistent and engaging brand voice in creating strong, lasting relationships with customers.

Content is King – Creating Engaging Content

Leveraging Visual Content

Visual content is a powerful tool in the digital marketing arsenal, as it has the ability to capture attention quickly and encourage sharing across platforms. High-quality visuals, including images, videos, and infographics, not only make your content more appealing but also enhance its shareability. When users encounter visually engaging content, they are more likely to stop scrolling and interact with it, leading to increased engagement and reach. This is particularly important on social media platforms, where the competition for user attention is fierce, and standout visuals can make all the difference.

Case Study: Airbnb



Airbnb uses stunning visuals and compelling stories to showcase unique travel experiences. Their Instagram account is a prime example of how visual content can drive engagement and inspire their audience.

Airbnb’s Instagram feed is meticulously curated with high-quality photos and videos of unique and picturesque locations. Each post tells a story, often featuring breathtaking landscapes, beautifully designed interiors, and snapshots of memorable moments experienced by their guests. These visuals are not only aesthetically pleasing but also evoke a sense of adventure and wanderlust, encouraging followers to imagine themselves in these beautiful settings.

This strategy effectively leverages the power of visual storytelling. By showcasing real locations and experiences, Airbnb not only promotes their listings but also builds a narrative that resonates with their audience’s desire for exploration and discovery. The use of user-generated content further enhances authenticity, as potential customers can see real-life experiences shared by other travellers.

Embracing Video Marketing

In 2024, video marketing continues to be a dominant force in the social media landscape, offering unparalleled opportunities for engagement and reach. Platforms such as TikTok, Instagram Reels, and YouTube have become essential tools for businesses looking to connect with their audience through dynamic and engaging content. Videos are highly effective in capturing attention and conveying messages quickly, making them ideal for today’s fast-paced digital environment. Whether it’s through short, catchy clips or longer, more in-depth videos, brands can use these platforms to tell their stories, showcase products, and engage with their audience in a more immersive and interactive way.

The versatility of video content allows for a wide range of creative possibilities. Businesses can create tutorials, behind-the-scenes looks, product demonstrations, customer testimonials, and much more. Each platform offers unique features that can be leveraged to enhance video content.

Case Study: TikTok Challenges



TikTok challenges are an effective way to engage users and create viral content. These challenges typically involve users creating and sharing videos based on a specific theme, task, or trend, often accompanied by a branded hashtag. This format encourages participation and amplifies the reach of the campaign as more users join in and share their own versions of the challenge.

A notable example of the success of TikTok challenges is the Ocean Spray cranberry juice challenge. It all started when TikTok user Nathan Apodaca, also known as @420doggface208, posted a video of himself skateboarding while drinking Ocean Spray cranberry juice and lip-syncing to Fleetwood Mac’s “Dreams.” The video quickly went viral, garnering millions of views and inspiring countless imitations. People across the platform recreated the video, sharing their own versions and using the hashtag #DreamsChallenge.

Ocean Spray capitalised on this unexpected viral moment by engaging with the community. They acknowledged Nathan’s video, gifted him a new truck filled with their products, and even launched their own TikTok account to join in on the fun. The challenge brought a significant boost in brand visibility and sales, demonstrating the impact of user-generated content on brand awareness and consumer engagement.

Utilising Paid Advertising

Optimising Social Media Ads

Investing in targeted social media ads is a strategic way to reach a broader audience and enhance your marketing efforts. Platforms like Facebook, Instagram, and LinkedIn offer advanced targeting options that allow you to pinpoint your ideal audience based on demographics, interests, behaviours, and specific life events. This level of precision ensures that your ads are seen by the right people, maximising their effectiveness and return on investment. By leveraging these targeting capabilities, businesses can tailor their ad campaigns to resonate with different segments of their audience, resulting in higher engagement and conversion rates.

Optimising social media ads involves continuous testing and refinement to ensure they perform at their best. By regularly analysing these metrics, you can make data-driven decisions to adjust your targeting, budget, and ad creatives. Additionally, taking advantage of features like retargeting can help re-engage users who have previously interacted with your brand, further increasing the likelihood of conversions. Through strategic investment and continuous optimisation, paid advertising on social media can significantly amplify your brand’s reach and impact.

Facebook Ads



Facebook Ads provide unparalleled targeting capabilities, allowing segmentation based on demographics, interests, behaviours, and specific life events. The platform’s robust analytics and A/B testing features enable refined ad campaigns for maximum effectiveness.

Instagram Ads



Instagram Ads benefit from the platform’s visual and engaging nature. Various ad formats, including Stories, Carousel, and Shopping ads, provide versatile ways to showcase your products and services.

LinkedIn Ads



LinkedIn Ads are particularly advantageous for B2B marketers and professionals. The platform’s precise targeting options ensure your ads reach a highly relevant audience, making it an effective channel for generating high-quality leads and driving business growth.

Engaging with Your Audience

Building Community Through Engagement

Building a community through active engagement is essential for fostering a loyal customer base that supports and advocates for your brand. This involves being responsive, authentic, and interactive with your audience across various platforms. By promptly responding to comments, messages, and mentions, you show your audience that you value their input and care about their experience. This level of responsiveness helps build trust and encourages further interaction, turning casual followers into dedicated fans.

Prioritising genuine communication is key to cultivating long-term loyalty. Share authentic stories, behind-the-scenes content, and user-generated posts to create a more personal connection with your audience. Encourage discussions and invite feedback to make your audience feel involved and valued. Hosting live sessions, Q&A sessions, and interactive polls can also enhance engagement by providing direct, real-time interaction. By fostering a sense of community and ensuring your audience feels heard and appreciated, you not only strengthen your brand’s relationship with its customers but also create a network of advocates who are likely to share their positive experiences and attract new followers to your brand.

Case Study: Wendy’s



Wendy’s has established a strong online presence through its witty and timely responses on Twitter, which have become a hallmark of the brand’s social media strategy. Their engaging and often humorous interactions with followers not only entertain but also foster a sense of community and loyalty among their audience. By consistently delivering clever comebacks, playful banter, and relevant cultural references, Wendy’s has managed to stand out in the crowded social media landscape. This approach not only enhances brand visibility but also humanises the brand, making it more relatable and approachable. These dynamic interactions have significantly boosted engagement levels, driving both conversation and positive sentiment around the brand, ultimately contributing to Wendy’s sustained popularity and strong online community.

Influencer Marketing

Collaborating with Influencers

Partnering with influencers can significantly amplify your brand message and help you reach new and diverse audiences. Influencers have established credibility and trust with their followers, making their endorsements particularly powerful. When choosing influencers to collaborate with, it’s crucial to select those whose values align with your brand and who have a genuine connection with their audience. This alignment ensures that the influencer’s promotion of your product or service feels authentic and resonates well with their followers.

By leveraging the reach and influence of these individuals, brands can tap into new markets and create more personalized and engaging content. Influencer partnerships can take many forms, from sponsored posts and product reviews to co-created content and influencer-hosted events. These collaborations not only enhance brand visibility but also build credibility and trust through authentic endorsements. For a deeper dive into leveraging influencer marketing to skyrocket your brand, learn more how we manage influencers for businesses, or scroll further down to download our ebook “Unlock Secrets: How Top Brands Skyrocket with Influencer Events”. This comprehensive guide reveals proven strategies and insights from top brands to maximize the impact of your influencer marketing efforts.


Case Study: Daniel Wellington



Daniel Wellington‘s success is largely attributed to its effective influencer marketing strategy. By partnering with influencers across various social media platforms, the brand was able to rapidly grow its presence and achieve significant brand recognition. These influencers, chosen for their alignment with the brand’s aesthetic and values, showcased Daniel Wellington’s watches in authentic and engaging ways, often integrating the products seamlessly into their daily lives and personal styles. This approach not only expanded the brand’s reach to the followers of these influencers but also built trust and credibility through genuine endorsements. The strategy of leveraging influencers to create relatable and aspirational content proved to be highly effective in driving both awareness and sales, illustrating the power of influencer marketing in building a successful brand.

Analytics and Continuous Improvement

Measuring Success with Analytics

Continuous improvement is essential for maintaining and enhancing your online presence. Analytics provide actionable insights into content performance and audience engagement. Key metrics to track include:

  • Engagement Rate
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Reach and Impressions
  • Follower Growth

Use platform-specific analytics tools and third-party services like Hootsuite, Sprout Social, and Google Analytics to gather and analyse data.

Case Study: Netflix



Netflix exemplifies the power of using advanced analytics to drive social media success. They employ a data-driven approach to understand viewer preferences and engagement patterns, tailoring their social media content accordingly.


The social media landscape is constantly evolving, and staying ahead requires continuous learning and adaptation. By understanding your audience, creating compelling content, utilising paid advertising, engaging with your community, leveraging influencer partnerships, and using analytics to guide your strategies, you can effectively harness the power of social media to grow your business in 2024 and beyond.

At Creative For More, we specialise in helping entrepreneurs and small business owners navigate the complexities of digital marketing. Our tailored social media strategies are designed to enhance your brand’s online presence and drive business growth. Contact us today to learn how we can support your social media marketing efforts.