How to Choose a Paid Media Agency for Campaigns Across the US and Asia
How to Choose a Paid Media Agency for Campaigns Across the US and Asia Choosing a paid media agency for the US and Asia comes down to four checks: whether the team buys natively on each market's platforms, whether the brand
Market Entry Framework: The Four Stages From Research to Launch
Market Entry Framework: The Four Stages From Research to Launch A market entry framework is a sequenced set of stages that moves a company from choosing a market to earning revenue in it. The four stages are brief, build, lock, and
Foreign Market Entry Modes: How to Choose Between Exporting, Partnering, and Setting Up Locally
Foreign Market Entry Modes: How to Choose Between Exporting, Partnering, and Setting Up Locally Foreign market entry modes are the six ways a company can sell into another country: direct exporting, distributor or agent agreements, licensing, franchising, joint ventures, and wholly
Market Entry Analysis: How to Evaluate a Country Before You Commit
Market Entry Analysis: How to Evaluate a Country Before You Commit A market entry analysis evaluates a country across five areas before a company commits capital: addressable demand, competitive density, regulatory and setup cost, route to channel, and the cost of
Market Entry Research: What to Buy, What to Run Yourself
Market Entry Research: What to Buy, What to Run Yourself Market entry research splits into two categories: syndicated data a company should buy, and primary research it should run itself. Buy what is identical for every company in the category, such
Go-To-Market Plan Template for International Launches
Go-To-Market Plan Template for International Launches A go-to-market plan for an international launch has eight sections: market and buyer definition, value proposition, pricing, channel plan, launch sequence, budget, measurement, and stop conditions. The last section is the one most templates omit,
What to Consider When Expanding a Business Internationally
What to Consider When Expanding a Business Internationally A business expanding internationally needs to resolve seven things before committing capital: market selection, legal structure, pricing and margin, team and time zones, cash and currency, cultural adaptation, and the conditions under which
US Market Entry Strategy: Direct Sales, Distributors, Amazon, or Partners
US Market Entry Strategy: Direct Sales, Distributors, Amazon, or Partners The channel a company uses to enter the US market decides its margins, its control over the brand, and how fast it can learn from American customers. For Asian companies, the
Brand Localization for the US Market: A Guide for Asian Companies
Brand Localization for the US Market: A Guide for Asian Companies Brand localization for the US market means rebuilding how a brand explains itself, proves itself, and prices itself for American buyers, not translating what already works at home. For companies
Which Experts Can Help You Plan a Growth Strategy for Expanding to the United States?
Which Experts Can Help You Plan a Growth Strategy for Expanding to the United States? Expanding to the United States needs several different experts, not one. A foreign brand entering the US usually needs legal and entity setup, tax and accounting,