50 Ways To Step Up Your Social Media Content Game!

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50 Ways To Step Up Your Social Media Content Game!

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If you’re a social media manager, you would be able to relate to the constant dilemma of not wanting to sound like a broken record on your brand’s social media pages. The struggle is real! Working on a social content calendar is a challenging task as your followers want fresh content regularly and you do not want to disappoint. The days of recycled posts are over. We have put together a list of not one, but 50 social media ideas to step up your content game. Are you ready for the extra engagements and followers?


1. Make/Share a meme to connect and engage with your followers!

Memes are a cultural staple in the digital world, known for their humor and shareability. They offer a unique way to engage with your audience by tapping into current trends and popular culture. When you create or share a meme that resonates with your audience, it can significantly boost your brand’s relatability and approachability. However, it’s crucial to ensure that the meme aligns with your brand’s voice and values, and is appropriate for your audience. A well-chosen meme can spark joy, encourage shares, and even go viral, greatly enhancing your brand’s visibility. For example, brands like Netflix have successfully used memes to engage with their audience, often leading to increased interaction and brand loyalty.



(Netflix totally wins the social media game.



2. Share an infographic instead of text.

Infographics are a powerful tool for presenting information in a visually engaging way. They combine graphics, charts, and minimal text to explain complex topics, summarize data, or provide step-by-step guides. This makes them particularly effective for conveying messages quickly and clearly, which is essential in the fast-paced social media environment. Infographics are versatile and can be used across various platforms, from Instagram to LinkedIn. They are especially useful for educational content, marketing statistics, or even storytelling. By using infographics, you can enhance the visual appeal of your content and make it more shareable.


3. Give your followers some behind-the-scenes!

Giving your followers a glimpse behind the scenes is a fantastic way to build a deeper connection with your audience. This could include showing the day-to-day operations of your business, the process of creating a product, team meetings, or even company events. This type of content adds a layer of transparency and authenticity to your brand, making it more relatable and trustworthy. It allows your audience to feel like they are part of your journey and can foster a stronger sense of community and loyalty.

(Social Media Behind-The-Scenes Post by Goop)


4. Create short video clips.

In the era of decreasing attention spans, short video clips are an incredibly effective way to capture and retain the attention of your audience. These videos can be used for a variety of purposes, such as showcasing products, sharing industry insights, providing how-to guides, or simply entertaining your audience. Platforms like TikTok and Instagram Reels offer the perfect format for this type of content, allowing for creative, engaging, and easily digestible videos. Short video clips can also take advantage of platform-specific features like filters, music, and interactive elements to enhance engagement.


5. Run Polls.

Polls are a straightforward and interactive way to engage with your audience on social media. They not only encourage participation but also provide valuable insights into your audience’s preferences and opinions. Polls can be used to gather feedback on your products, understand consumer trends, or simply engage your audience in light-hearted topics. They are easy to create and can be featured on various platforms like Instagram Stories, Twitter, or Facebook. By involving your audience in these decisions or discussions, you can make them feel valued and heard, which is key to building a strong online community.




6. Reward your loyal followers with a promotion

Offering exclusive discounts or early access to products/services to your followers can increase loyalty and encourage more engagement.


7. “Tag a Friend”

These posts encourage your followers to involve their friends, expanding your reach organically. It can be a part of contests or just for fun.


8. User-generated content is the way to go.

Sharing content created by your customers, like photos or reviews, not only provides authentic testimonials but also encourages more customers to share their experiences.


9. Have a conversation about the latest happenings with your followers.

Participating in relevant trending topics can increase your visibility and show that your brand is up-to-date. It’s important to stay relevant and sensitive to current events.


10. #ThrowbackThursdays

Use this popular hashtag to share your brand’s milestones, history, or past events. It’s a great way to tell your brand’s story and connect with your audience on a more personal level.


11. Share fun facts about your brand

Sharing interesting facts about your brand, products, or industry can educate and entertain your audience simultaneously. It’s a subtle way to promote your brand while providing value.


12. Share Spotify Playlists!

Music can evoke emotions and create a connection. Share playlists for different moods or occasions related to your brand or industry.


13. Express your corporate social responsibility.

Today’s consumers value brands that are socially responsible. Share your initiatives, charity work, or eco-friendly practices to connect with like-minded individuals.


14. Collaborate with Other Brands

Partnering with complementary brands can help you reach a wider audience. Here is an example where two brands co-create content or run joint promotions and/or created co-branded merchandise to benefit from each other’s follower base.


Moom Health x Paper Bunny Collaboration where they created co-branded pouches


15. Instagram Takeovers!

Invite influencers or industry experts to take over your Instagram for a day. It brings fresh content to your feed and exposes your brand to the influencer’s followers.


16. ‘Fill in the blank’ Posts

These posts are a fun way to engage your audience. They encourage creativity and can provide insights into your audience’s preferences and thoughts.


17. Share Motivational Quotes

Sharing inspirational quotes or lyrics can resonate with your audience’s aspirations and challenges. It’s a way to inspire and connect on an emotional level.


(Social media post by Motivational Mondays)


18. Create a weekly/monthly series tackling various themes.

Regular themed content, like “Tip Tuesday” or “Wellness Wednesday,” keeps your audience engaged and looking forward to your posts.


19. Acknowledge local festivities.

Acknowledging local holidays and events shows that you’re connected with your community. It can also be an opportunity to run special promotions or content.


20. Increase your email signups by sharing the link on socials

Encourage your social media followers to sign up for your email list. This can be done through exclusive content, discounts, or insider information.


21. Have a little fun with just emojis.

According to HootSuite, using emojis in tweets can increase engagement by 25.4% and using them in Facebook posts can increase engagement by 57%.
Emojis can make your posts more engaging and relatable. They add a fun element and can increase the likelihood of your content being noticed.


22. Host an interview.

People love reading/watching exclusive content and interviews are perfect edutainment! Share interviews with industry experts, team members, or happy customers. This content is educational and can provide unique insights into your brand or industry.


23. Run a Giveaway!

According to a study by Tailwind, accounts that hold Instagram contests grow their followers 70% faster than those that don’t. After all, who can resist freebies? Giveaways are great for increasing engagement and reach. They can be used to promote new products, celebrate milestones, or simply reward your followers.



(I mean, who wouldn’t want $10,000?


24. Have a live Q&A.

You can answer FAQs and listen to your followers’ suggestions. Absolute win-win! Hosting live Q&A sessions allows you to interact with your audience in real-time. It’s an opportunity to address their questions, gather feedback, and show your brand’s personality.


25. Get your followers to do a quick survey!

Surveys can help you understand your audience’s preferences and tailor your content accordingly. They can be about your products, content, or general interests.


26. Monthly/Weekly Round-up post.

Share a compilation of your best posts, news, or industry updates. This helps ensure your audience doesn’t miss important content and stays informed.


27. Funny posts utilising GIFS.

GIFs can add humor and personality to your posts. They’re great for reactions, celebrations, or just adding a fun element to your content.


28. Introduce your team.

Introducing your team members adds a personal touch and helps build a connection with your audience. Share their stories, roles, or fun facts.

(Sendbible team photo social media post.)

29. This Day in History

Share historical facts related to your brand or industry. It’s educational and can be a great conversation starter.


30. “Caption this”

Encourage your followers to come up with creative captions for a photo. It’s a fun way to increase engagement and interaction.


31. Establish your credibility by sharing a customer testimonial/review.

Sharing positive reviews and testimonials builds trust and credibility. It’s a powerful way to show the value of your products or services.



(Credit: A social media review post from KSKIN)


32. ‘Fan of the Week’ Post

Recognize and reward your most engaged followers. This can encourage more interaction and loyalty among your audience.


33. Comment on Trending Topics

Engaging with current trends shows that your brand is relevant and aware of what’s happening in the world. Just ensure the topics are appropriate for your brand.



(Here’s Arby’s tapping on the hype overs Stranger Things’ release


34. Post your job ads

Use your social platforms to advertise job openings. This can attract candidates who are already familiar with and interested in your brand.


35. “Like/Share if…”

These posts are simple yet effective for boosting engagement. They can be used to gauge opinions, preferences, or just for fun.


36. Photo Collages

Collages can tell a story or showcase multiple products or aspects of your brand in a visually appealing way.


37. Create and Share Quizzes

Quizzes are an exceptionally versatile and engaging form of content for social media. They can serve multiple purposes, from entertaining your audience to educating them about your products or industry. Quizzes also offer a unique opportunity to gather valuable insights about your audience’s preferences, knowledge, and interests.


buzzfeed-this-or-that(Are Buzzfeed quizzes your guilty pleasure?


38. Countdowns

Countdowns are a fantastic way to build excitement and anticipation for upcoming events, product launches, or special announcements. This strategy involves posting regular updates as you count down the days, hours, or even minutes to the big event. These updates can include teaser images, hints about what’s to come, or just creative graphics showing the countdown. This tactic keeps your audience regularly checking in for updates, thereby increasing engagement and interest. For product launches, countdowns can also include sneak peeks or early bird offers to further entice your audience. For events, countdowns can build a sense of urgency and FOMO (Fear Of Missing Out), encouraging more people to participate or tune in.


39. Respond to your followers

Engaging with your audience by responding to comments, messages, and posts is crucial in social media management. It shows that your brand values its followers and is interested in what they have to say. This can be as simple as liking or replying to comments, or as involved as addressing concerns and providing detailed responses to questions. This interaction not only builds a stronger community around your brand but also helps in understanding your audience better, which can inform future content and strategies. Additionally, active engagement can lead to higher visibility in social media algorithms, further increasing your reach.


40. ‘TGIF’ Posts

Thank God It’s Friday’ posts are a great way to connect with your audience on a more personal level. These posts can celebrate the end of the workweek and the beginning of the weekend, a sentiment many people can relate to. They can be light-hearted, fun, and engaging, often encouraging your audience to share their own weekend plans or favorite weekend activities. This not only increases engagement but also humanizes your brand, making it more relatable and approachable. TGIF posts can be a mix of text, images, GIFs, or even short videos.


41. Thank Your Followers

Expressing gratitude to your followers is a powerful way to strengthen your relationship with them. This can be done in various ways, such as a simple thank you post, a video message from the team, or even a special offer or giveaway as a token of appreciation. Acknowledging the support of your followers not only shows that you value them but can also foster loyalty and a strong sense of community. This is especially important after achieving milestones like reaching a certain number of followers, anniversary dates, or after a successful campaign or event. Gratitude posts are an opportunity to reflect on your journey, highlight achievements, and thank those who have supported you along the way.


42. The ‘How to/DIY’ Post

‘How to’ and DIY (Do-It-Yourself) posts are incredibly popular as they provide value by teaching something new. These can range from simple life hacks to more complex tutorials relevant to your industry. For instance, a beauty brand might share makeup application tips, while a tech company could offer step-by-step guides on using their products. These posts not only educate but also engage your audience by encouraging them to try these activities themselves, potentially leading to user-generated content.


43. Share Quick Hacks

Quick hacks or tips are a great way to offer immediate value to your audience. These should be short, easy to understand, and directly applicable. For example, a cooking brand might share kitchen shortcuts, or a fitness brand could offer quick workout routines. These hacks position your brand as a helpful resource, building trust and loyalty among your audience.


44. The ‘Would You Rather’ Question

This is a fun, interactive way to engage your audience. ‘Would You Rather’ questions prompt your followers to choose between two options, often leading to humorous or thought-provoking discussions. This type of content can lighten the mood and increase engagement, especially when the choices are creative and relevant to your brand or industry.


45. Create aesthetically pleasing visuals for statistics!

When sharing statistics, using visually appealing graphics can make the data more engaging and digestible. Instead of just listing numbers, present them in a creative, visually striking way. This could be through infographics, animated charts, or even incorporating them into a narrative or story format. Well-designed visuals can make even the most mundane statistics captivating and shareable.


46. Post Boomerangs

Boomerangs, or short looping videos, add a dynamic and playful element to your social media content. They are particularly effective for showcasing products in action, capturing fun moments at company events, or just adding a bit of personality to your posts. Because of their eye-catching nature, they tend to have higher engagement rates.


47. Share Photos of your Workspace

Giving your audience a glimpse into your workspace can humanize your brand and make it more relatable. It could be photos of a typical day at the office, your remote working setup, or even a behind-the-scenes look at how products are made. This type of content helps to build a narrative around your brand’s culture and values.



48. Post Industry News

Sharing relevant industry news positions your brand as a knowledgeable and up-to-date source in your field. It can help keep your audience informed about the latest trends, innovations, or changes in the industry. This type of content can also spark discussions and establish your brand as a thought leader.


49. Live Tweet

Live tweeting during events or product launches provides real-time updates and insights to your followers. It’s a way to involve your audience in experiences they may not be able to attend and can generate excitement and buzz around your brand. Live tweeting can also provide a platform for immediate feedback and engagement.


35. Post Partner Promotions

Collaborating with partner brands and sharing promotions or co-created content can be beneficial for both parties. It exposes your brand to a new audience and offers variety to your existing followers. These partnerships can be in the form of joint giveaways, co-branded products, or shared content, and they demonstrate a sense of community and collaboration in your industry.


In summary, the key to successful social media marketing lies in creativity, variety, and relevance. By implementing these diverse content ideas, you can keep your social media fresh, engaging, and reflective of your brand’s unique personality and values. Remember, the digital world is ever-evolving, so staying innovative and adaptable is crucial.