MapleStorySEA is a PC role-playing game targeted mainly at users in South East Asia. Players roam around the Maple World as they build teams, develop their in-game skills and defeat enemies. Asiasoft engaged us to assist with a campaign strategy to increase user acquisition by introducing new developments in their game with our expert consultation, creative concept design and advertising campaign.
The client was looking for a game-focused marketing strategy to increase downloads and get new players to download Maplestory SEA at $7.60 per user acquisition. This was to be done by boosting awareness of the latest in-game character, a new mage class known as Lara.
Our team developed a suite of creative concepts that highlighted the unique value proposition of the character and the game. This was used for a comprehensive digital advertising campaign that targeted players under relevant data-led interests. This included adsets for Facebook and YouTube, which drove awareness and traffic to the app download page.
The campaign ran from 17 November to 25 January 2022. Through our effective targeting and expertise, we managed to achieve a $5.36 per user acquisition, within this period of time, with 2K+ new user downloads in Singapore and Malaysia.
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