Reddot Brewhouse is a family-owned microbrewery-cum-restaurant in Singapore. As a pioneer in the craft beer industry, they have been in the market for 14 years, with some success and recognition in a niche market. Novelty and disruption have always been one of the core values of the company, and they felt that it was time to shake things up with a new vision for their brand through a website revamp.
The client approached us looking for assistance in facilitating a website redesign, as they were looking for a clean and functional website that was in line with their brand values. In planning the strategy for the website relaunch, we also found the opportunity to cement their position as a pioneer and differentiate themselves in the growing industry through a powerful combination of PR and social media. This would help them achieve their intended marketing objectives by increasing their search visibility and customer prospects.
As experts in digital marketing and SEO, we could understand the value that quality design brings to any brand. While the main objective was to design a website that was responsive and fresh, we also came up with a strategy to increase website traffic, social engagement and search results.
What was interesting about this brand is that it is also lead by Singapore’s first and only female certified Brewmaster, who is also the youngest ever to be awarded the title. This became an important tenet in our strategy to differentiate RedDot BrewHouse from its competitors.
We worked closely with the clients to come up with visual concepts and guidelines for a website that would appeal to the target audience while conveying the brand’s voice and philosophy. The focus was on ease of use and powerful storytelling with high-quality photography that showcased the brand’s unique offerings.
We also wanted to focus on optimizing the new website for better search visibility, through implementing SEO best practices. After in-depth market research, we went ahead to kickstart SEO efforts by optimising website pages according to search intent; this increases the visibility of the individual pages and ensures that they are found by users looking for craft beer.
On top of this, we engaged in consistent PR efforts to increase brand awareness for RedDot BrewHouse through media outreach efforts and social media.
The website relaunch was successful for our clients in cementing a new vision for their brand, while building a solid foundation for their overarching digital marketing strategy. The PR efforts were a huge success, with coverage from major publications in Singapore including The Straits Times, and Channel News Asia.
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