Market Entry Framework: The Four Stages From Research to Launch
Market Entry Framework: The Four Stages From Research to Launch A market entry framework is a sequenced set of stages that moves a company from choosing a market to earning revenue in it. The four stages are brief, build, lock, and
Foreign Market Entry Modes: How to Choose Between Exporting, Partnering, and Setting Up Locally
Foreign Market Entry Modes: How to Choose Between Exporting, Partnering, and Setting Up Locally Foreign market entry modes are the six ways a company can sell into another country: direct exporting, distributor or agent agreements, licensing, franchising, joint ventures, and wholly
Market Entry Analysis: How to Evaluate a Country Before You Commit
Market Entry Analysis: How to Evaluate a Country Before You Commit A market entry analysis evaluates a country across five areas before a company commits capital: addressable demand, competitive density, regulatory and setup cost, route to channel, and the cost of
Market Entry Research: What to Buy, What to Run Yourself
Market Entry Research: What to Buy, What to Run Yourself Market entry research splits into two categories: syndicated data a company should buy, and primary research it should run itself. Buy what is identical for every company in the category, such
Go-To-Market Plan Template for International Launches
Go-To-Market Plan Template for International Launches A go-to-market plan for an international launch has eight sections: market and buyer definition, value proposition, pricing, channel plan, launch sequence, budget, measurement, and stop conditions. The last section is the one most templates omit,
Top Creative Agencies in Tokyo: 10 Branding and Design Partners
Top Creative Agencies in Tokyo: 10 Branding and Design Partners The right creative agency in Tokyo depends on what a brand is trying to do in Japan. A global campaign, a corporate identity overhaul, a digital product launch and a cross-border
Doing Business in Japan: What US Companies Get Wrong
Doing Business in Japan: What US Companies Get Wrong US companies entering Japan usually get three things wrong: they treat entity setup as the hard part when it is the cheapest part, they underestimate how long distribution relationships take to build,
International Go-To-Market Strategy: Building the Plan Before the Launch
International Go-To-Market Strategy: Building the Plan Before the Launch An international go-to-market strategy defines how a company will sell in a specific foreign market: who the buyer is, why they switch, what the product costs locally, which channel reaches them, and
The Risks of Expanding a Business Internationally (and How to Price Them In)
The Risks of Expanding a Business Internationally (and How to Price Them In) International expansion carries six risks that can be priced before launch: demand risk, regulatory risk, channel risk, currency risk, execution risk, and opportunity cost. Each has a rough
Rakuten vs Amazon Japan vs Shopify: Where Should Foreign Brands Sell First?
Rakuten vs Amazon Japan vs Shopify: Where Should Foreign Brands Sell First? For most foreign brands entering Japan, Amazon Japan is the fastest channel to open, because Amazon Global Selling states that a business outside Japan "may not be required to