Post-Covid-19 Era Recovery, Marketing Towards A New Wave of China Tourism [Webinar]

Travel restrictions followed by business closures brought about by the COVID-19 pandemic have sent ripples across the entire Singapore economy, impacting not only businesses in the hospitality and tourism industry but also brands in F&B, retail, and aesthetics. With China, the center of the original epidemic easing travel restrictions in early April, the Chinese economy is primed for a tourism rebound.

In this presentation, we will cover:

  • How are China consumers feeling and what new behaviors are emerging?
  • How are the media and advertising landscape like in China, and how is it evolving?
  • How can local brands take advantage of the rebound in China tourists post-COVID-19?
  • How can we take advantage of the existing tourism lull period to prime yourself for the upcoming wave of tourism recovery?

We will be exploring the impact on the China tourism recovery, potential trends that may emerge, and discussing what we can expect in terms of branding and marketing to a new Asia Pacific audience.



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