Digital Marketing Grant Singapore: PSG vs EDG in 2026

Last updated: September 2026

Singapore doesn’t have a single digital marketing grant. Marketing spend is funded through three separate Enterprise Singapore schemes, and each one pays for a different kind of work. The Productivity Solutions Grant pays for pre-approved execution packages, the Enterprise Development Grant pays for brand and marketing strategy, and the Market Readiness Assistance grant pays for promotion in a new overseas market.

The distinction matters more than the support level does. The EDG won’t fund a media buy, an SEO retainer, or a website build, and the PSG won’t fund a bespoke repositioning project. Companies that apply under the wrong scheme lose weeks of runway and usually have to rescope from scratch.

There is also a hard date in play. Enterprise Singapore has confirmed that the EDG, MRA and PSG cease on 29 September 2026, and that applications from 30 September onwards go through the new EDGE Grant instead.

Which Digital Marketing Grant Applies in Singapore?

Three Enterprise Singapore schemes fund marketing work, and they don’t overlap. The Productivity Solutions Grant (PSG) covers pre-approved execution packages at up to 50% of eligible costs, and the Enterprise Development Grant (EDG) covers brand and marketing strategy at up to 50% for SMEs. The Market Readiness Assistance (MRA) grant covers promotion in a new overseas market at up to 70% for SMEs.

All three are administered by Enterprise Singapore and applied for through the Business Grants Portal. A company can hold projects under more than one scheme, but not for the same scope of work.

The right starting question isn’t which grant pays more. It’s whether the project is a defined solution being bought, a capability being built, or a new market being entered. We’ve mapped the same question across service lines on our Singapore grants page.

What Does the PSG Cover for Digital Marketing?

The PSG funds pre-approved digital marketing packages at up to 50% of eligible costs, capped at S$30,000. According to Enterprise Singapore’s 2026 Productivity Solutions Grant guidance, the scheme supports IT solutions and equipment that improve productivity and automate existing processes. Digital marketing sits inside that definition as a pre-scoped solution category.

The covered sub-categories are search engine optimization, search engine marketing, social media advertising, social media content management, and e-commerce or website solutions. Each one is sold as a fixed package with defined deliverables, not as an open retainer.

The word that governs everything here is pre-approved. Packages and vendors are listed on GoBusiness Gov Assist under the Infocomm Media Development Authority’s SMEs Go Digital programme. According to IMDA’s pre-approval criteria, vendors are assessed on track record, capacity, pricing and productivity outcomes before their solution is listed.

A capable agency that isn’t on the list cannot be claimed under PSG, no matter how well it fits the brief. The quotation also has to match the approved package scope and pricing line by line.

Enterprise Singapore sets four eligibility conditions for the PSG. The business must be registered and operating in Singapore, hold at least 30% local equity, have group annual sales turnover of no more than S$100 million or group employment of no more than 200 employees, and deploy the solution in Singapore. Charities, Institutions of Public Character, religious entities, voluntary welfare organisations, government agencies and societies are excluded.

Two mechanics catch applicants out. No payment or deposit can be made to the vendor before the application is submitted, and the solution must have been deployed for at least 30 days and paid in full before a claim can go in.

Processing takes around six weeks. If the project is a search or paid media package, our search engine marketing services page sets out what a defined scope of that kind usually contains.

What Does the EDG Fund That the PSG Doesn’t?

The EDG funds strategy, not execution. Strategic Brand and Marketing Development sits under the Core Capabilities pillar and supports brand strategy, competitor and market research, brand valuation, and marketing plans at up to 50% of qualifying costs for SMEs. Campaign delivery is specifically excluded.

That exclusion list is the part most companies misread, so it’s worth reading in full.

Source: Enterprise Singapore, Enterprise Development Grant, 2026.

Read across those two columns and the logic is clear. The EDG pays for the thinking that decides what a brand should say and to whom. It stops at the point where that thinking becomes published work.

The EDG has no pre-approved vendor list, which gives far more freedom on who does the work. In exchange, there’s a certification requirement. Where a project claims management consultancy costs, Enterprise Singapore requires consultants to hold Singapore Accreditation Council-accredited TR 43 or SS 680 certification, which covers Registered Management Consultant, Practising Management Consultant and Singapore Certified Management Consultant credentials.

Creative For More’s founder holds Registered Management Consultant certification from the Institute of Management Consultants (Singapore), one of the credentials recognised for EDG consultancy costs. In the brand and market entry projects we scope for Singapore SMEs, the split between strategy and rollout is the single thing we spend the most time clarifying before an application is drafted.

Two more EDG conditions are worth planning around. Complete applications take approximately 8 to 12 weeks to process, and the project must not have commenced. Enterprise Singapore treats a project as commenced if work has started, payment has been made to a third party in the application, or a contract has been signed with one.

For branding-specific scoping, including how an identity or repositioning project is written up for assessment, see our guide to branding grants in Singapore.

PSG vs EDG: Which One Fits Your Marketing Project?

Choose the PSG when buying a defined, pre-scoped solution. Choose the EDG when funding a custom project that produces strategy, research and recommendations. The two schemes differ on vendor rules, timelines and caps as much as on scope.

Source: Enterprise Singapore scheme pages, 2026.

A repositioning that then needs a new site and a paid search programme is often two applications, not one. The strategy phase goes to the EDG, and the build and media phase goes to the PSG with a pre-approved vendor. Both must be approved before any work or payment starts.

Which Grant Covers Marketing in an Overseas Market?

The MRA grant covers overseas marketing, and it’s the most generous of the three. According to Enterprise Singapore’s Business Refresh Package media release (March 2026), support for local SMEs rose to up to 70% of eligible costs from 1 April 2026, and that level applies until 31 March 2029.

Support is capped at S$100,000 per company per new market, split across three pillars.

The promotion pillar is the one marketers tend to miss. It funds the campaign work the EDG explicitly refuses, as long as the campaign is aimed at a market the company is genuinely new to.

New to market has a precise definition. Annual sales in the target country must not have exceeded S$100,000 in any of the preceding three years. Each application is limited to one activity in one market, and the company must hold at least 30% local equity and stay under the S$100 million turnover or 200 employee threshold.

For companies running this play into Southeast Asia, our go-to-market Southeast Asia programme is scoped around the same activity boundaries the grant assesses.

What Happens to the PSG and EDG After 29 September 2026?

The EDG, MRA and PSG cease on 29 September 2026. From 30 September, business grant support is applied for under the EDGE Grant. Enterprise Singapore has confirmed that ongoing submissions and approved projects under the old schemes continue to be processed, and that claims can still be submitted on project completion.

EDGE stands for Enterprise Development and Growth for Enterprises. It was announced as part of Budget 2026 and replaces scheme-matching with activity-matching: a company describes what it wants to do, rather than working out which of three grants covers it.

According to the Enterprise Singapore EDGE Grant page (2026), the scheme covers 8 business areas and over 100 activities, including Automation and Digitalisation, Business Strategy, Financial Management, Innovation, Internationalisation, Standards and Sustainability.

Three parameters are published. SMEs can receive up to 70% and non-SMEs up to 50%, with support levels differing by activity.

Total support is capped at S$100,000 per year across all activities, refreshed on 1 April each year. Grant support is disbursed on a reimbursement basis, claimable once the activity is complete and paid for in full.

Two changes stand out for marketing budgets. The SME-only restriction that applied to the PSG and MRA is gone, so larger Singapore-registered companies can now access support. And the S$100,000 annual cap is shared across every activity, which means a company running strategy, digital build and overseas promotion in the same year is drawing from one pool rather than three separate ones.

Support rates and eligible cost categories are set per activity. Anyone scoping a marketing project for the fourth quarter should check the activity list on the EDGE page rather than assuming the old PSG and EDG boundaries carry over unchanged.

How Should a Marketing Project Be Scoped for a Grant?

Scope the project before choosing the scheme. The sequence below reflects how Enterprise Singapore assesses applications, and following it avoids the rework that comes from picking a grant first and fitting the project to it afterwards.

1. Separate strategy from execution. Write two lists: what the project decides, and what the project produces or publishes. That line is where the schemes divide.
2. Check the size and equity tests first. At least 30% local equity is required across all three schemes, and the PSG and MRA add a turnover or headcount ceiling.
3. Confirm vendor status before requesting a quotation. For the PSG, check the current GoBusiness list. For the EDG, confirm consultant certification.
4. Do not pay, sign, or start. A deposit, a signed contract or commenced work before submission makes the cost ineligible.
5. Match the quotation to the approved scope. The quotation must be addressed to the registered company name exactly as it appears in the ACRA record, with costs broken down by deliverable.
6. Build approval time into the campaign calendar. Six weeks for the PSG and up to twelve for the EDG sit ahead of kickoff, not alongside it.
7. Keep claim evidence from day one. Invoices, proof of full payment, usage reports and deliverable documentation are all required at claim stage.

Why Do Marketing Grant Applications Get Rejected?

Most rejections come down to sequencing rather than merit. The five below account for the majority of the problems we see when a company brings us an application that has already stalled.

1. Payment was made before submission. Retrospective applications aren’t supported, and a deposit counts as payment.
2. The vendor wasn’t on the current pre-approved list. The PSG list changes over time, and an outdated copy is not a defence.
3. The scope drifted outside the approved package. Extra work sits outside the claim, even when the vendor is correct.
4. Execution costs were submitted under the EDG. Collateral production, media buys, retainers, SEO and SEM are excluded by name.
5. The overseas market wasn’t actually new. More than S$100,000 of annual sales in that country in any of the last three years disqualifies the MRA application.

Grant terms in Singapore change, and the September 2026 transition is the biggest shift in a decade. Confirm current parameters on the Enterprise Singapore site before committing budget.

If you’re scoping a marketing or brand project in Singapore and want the strategy and the execution mapped to the right scheme before you commit spend, the Creative For More team can help. Book a discovery call to explore how we can support your brand’s growth.