F & B Strategic
Branding and Marketing
Ingredients For Success
Perfecting Your Digital Front
Your website is your storefront. On top of having it properly represent your location, you’ll want it to seamlessly connect to your delivery and order management platforms.
You’ll also need to set up a mailing list subscription to gather audience data to re-engage with them anytime you want.
Get Your Local SEO Right
Optimize your On-page SEO and Google My Business to gain presence within the neighborhood. Make it easy for customers to find you on their mobile device.
AMP Up Your Online Reviews!
Online reviews greatly influence your customer’s decision making process to dine in at your location. Build an action plan to respond effectively and amplify the good reviews from happy customers!
Launch On Social Media
Garner interest through visual content (aka food porn)! Considering hiring in house or out-source a professional photographer to get this done for you. Do this every time you have a new product or menu launch!
Research content pillars and hashtags that work for you. A/B test the engagement!
Nearly 3 in 4 customers have used social media to make restaurant decisions, based on comments and images that have been shared by other users.
Invite The Media
Plan your editorial calendar.
Work out your press release.
Disseminate it to the right press.
Invite food bloggers to give your brand a try! Consider getting them to review your restaurant and share their experience online.
Launch Your Brand On Partner Food Apps
Find relevant partners to gain more traction. Some of these partners offer loyalty programs, 1 for 1 deals and even gamification to attract viewers. This is a great way to get more brand awareness, especially when you are first starting out.
Send Out Emailers (EDMs)
Update your customers about new menus, seasonal changes, team updates!
We will help you plan your ongoing campaigns across different channels according to the important and noteworthy dates on your calendar.
Our F&B Clients
Looking to cook up an effective strategy?
Our team creates powerful brands that deliver. Conceptualize your brand identity or refresh your brand with us. Reach out today!