Life is a PITCH – Brand Communications and Public Relations 101 [Webinar]

If you are an entrepreneur, SME owner, or just looking to home your media skills, this webinar will help you understand the fundamentals of brand communications & public relations. You will learn the fundamentals of brand communications, how to build a purpose-driven narrative alongside a media strategy, and how to get media coverage for your business. We will also cover what it means to run a PR campaign and what angles are most likely newsworthy.


In this presentation, we will cover:

  1. How to develop brand communications and your archetypes.
  2. How does the Singapore media landscape works – Why do some stories get covered and some don’t?
  3. How to find, craft, and sell newsworthy stories?
  4. How to build a long term plan across owned, earned and paid channels for your business.




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