seo checklist
All, Digital Marketing

SEO Checklist

Looking to get your bases covered when working with your site’s SEO?

 

 

Here is a simple SEO checklist you can follow…

Technical Checklist

  • Sitemap Submission
  • Create and add robots.txt file to your site
  • Identify (and fix) any crawl errors (Google search console > Coverage)
  • Check for any broken outbound links
  • Make sure your site is mobile responsive
  • Make sure the site is HTTPS, aka secure
  • Install Google Analytics
  • Setup Google Console

 

On-Page SEO

  • Keyword research
  • Optimise content on your page
    • Setup short descriptive URLS
    • Write compelling title tags and descriptions
    • Use H1 tags on your page and include your keywords with it.
    • Optimise your image with descriptive ‘alt’ tages
  • Add schema markup to enhance SERP visibility
  • Link to relevant internal and external sources.
    • 2 – 5 outbound links to authority sources on every page
    • Link page to 2 – 5 other pages on your site internally
  • Content Checklist
    • Write good introductions. Remember to focus on readibility.
    • Use short sentences and paragraphs.
    • Publish localised content built around geo-targeted keywords

 

Optimise Google My Business

 

  • Create a profile if you haven’t yet already done so
    • Allow Google to publicly display your business information.
    • Enter geographical radius.
    • Select ‘Primary’ and ‘Secondary’ business categories
    • Write a compelling and short business description.
    • Upload visual content – Logo, Cover Photo, Additional Photos
    • Verify GMB account ownership
    • Solicit customer reviews and questions
    • Create content with Google posts

 

Get Social

 

Generate Backlinks and Referral Traffic

A backlink is created when a website links to another website. Backlinks are also called “inbound links” or “incoming links.”

(Quality vs Quantity, that is how Google likes it!)

Example: 1 backlink from The Straits Times or Business Insider is better than receiving a backlink from 30 blogs that are unheard of because the site’s credibility and level of authority is equally or even more important for your ranking factors.

  • Work on getting quality backlinks
    • Advertise on highly rated online publications
    • Connect with influencers and thought-leaders in your industry and invite them to guest post on your site.
    • Guest blog on other domains and get an external backlink in return to your own website. This will enable you to gain wider exposure which will benefit your rankings.
  • Publish localised content built around geo-targeted keywords

 

 

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