The Ultimate SEO Checklist for Entrepreneurs and Small Business Owners

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The Ultimate SEO Checklist for Entrepreneurs and Small Business Owners

In the dynamic digital landscape, Search Engine Optimisation (SEO) remains an essential strategy for entrepreneurs and small business owners aiming to enhance their online presence. SEO is a multifaceted endeavour that requires meticulous attention to both technical details and content quality. Here’s a comprehensive SEO checklist, tailored to ensure your website performs optimally and achieves higher rankings on search engine results pages (SERPs).

Technical SEO Checklist

  • Sitemap Submission
    • Ensure that your XML sitemap is submitted to search engines. This helps crawlers understand your site structure and index your pages efficiently.
  • Create and add robots.txt file to your site
    • Create and add a robots.txt file to your site to guide search engine bots on which pages to crawl and index.
  • Identify (and fix) any crawl errors (Google search console > Coverage)
    • Regularly check for and fix any crawl errors using Google Search Console. Navigate to the Coverage section to identify issues.
  • Check for any broken outbound links
    • Identify and fix any broken outbound links. Broken links can harm user experience and negatively impact your SEO.
  • Make sure your site is mobile-responsive
    • Ensure your site is mobile-friendly. With the increasing use of mobile devices, a responsive design is crucial for user experience and SEO.
  • Make sure the site is HTTPS, aka secure
    • Make sure your site is secure by implementing HTTPS. Security is a ranking factor and helps build trust with your audience.
  • Google Analytics
    • Install Google Analytics to track and analyse your website traffic. Understanding visitor behaviour is key to improving your SEO strategy.
  • Google Console
    • Set up Google Search Console to monitor your site’s performance, fix issues, and understand how Google views your site.


On-Page SEO

  • Keyword research
    • Conduct thorough keyword research to identify primary and long-tail keywords relevant to your business.
      (You can start out using free tools like Google Keyword Planner – or –
  • URL Structure
    • Create short, descriptive URLs that include your target keywords. Clean URLs improve user experience and SEO.
  • Title Tags and Meta Description
    • Write compelling title tags and meta descriptions for each page. These elements influence click-through rates and are critical for SEO.
  • Header Tags
    • Use H1 tags for your main headings and include your primary keywords. Proper use of header tags helps search engines understand your content structure.
  • Image Optimisation
    • Optimise your images with descriptive ‘alt’ tags. This not only improves accessibility but also helps search engines index your images.
  • Schema Markup
    • Add schema markup to your pages to enhance your SERP visibility with rich snippets, providing additional context to search engines.
  • Internal and External Linking
    • Link to relevant internal pages and high-authority external sources. Aim for 2-5 outbound links to reputable sites and 2-5 internal links per page.

Content SEO Checklist

  • High-Quality Content
    • Create engaging and informative content. Focus on readability with short sentences and paragraphs to maintain reader interest.
  • Localised Content
    • Publish content built around geo-targeted keywords to attract local traffic and improve your local SEO.
  • Compelling Introductions
    • Write strong introductions to capture the reader’s attention immediately.


Optimise Google My Business

  • Create a profile if you haven’t yet already done so
    • Business Information: Ensure your business information is accurate and publicly displayed.
    • Business Categories: Select appropriate primary and secondary business categories.
    • Visual Content: Upload a high-quality logo, cover photo, and additional photos to your GMB profile.
    • Customer Reviews: Encourage customers to leave reviews and respond to them to build credibility.
    • Google Posts: Create content with Google Posts to keep your audience engaged and informed.


Get Social


Generate Backlinks and Referral Traffic

A backlink is created when a website links to another website. Backlinks are also called “inbound links” or “incoming links.”

(Quality vs Quantity, that is how Google likes it!)

Example: 1 backlink from The Straits Times or Business Insider is better than receiving a backlink from 30 blogs that are unheard of because the site’s credibility and level of authority is equally or even more important for your ranking factors.

  • Quality Backlinks: Focus on acquiring high-quality backlinks from reputable sources. Quality trumps quantity in Google’s eyes.
  • Guest Blogging: Write guest posts for other reputable sites to earn backlinks and increase your site’s authority.
  • Influencer Collaborations: Connect with influencers and industry leaders to guest post on your site or collaborate on content.
  • Localised Content: Continue publishing localised content to attract backlinks and improve your local SEO.

By following this detailed SEO checklist, you can ensure that your website is well-optimised and positioned to achieve higher rankings, increased traffic, and better engagement with your target audience. Remember, SEO is an ongoing process that requires regular updates and adjustments to stay ahead in the ever-evolving digital landscape.