THE PROBLEM WITH MOST FINTECH MARKETING
Fintech brands sell trust in a regulated product. Most agencies only market one side of it.
A fintech brand’s hardest job isn’t explaining the product. It’s making someone trust a financial service that touches their money, their data and a regulator they don’t fully understand. That takes a team that sits inside the market, not a single-market shop translating creative after the fact and hoping the compliance read holds somewhere else. Most agencies pitching “regional” fintech marketing run one office and a contractor network. We run three.
Regulatory nuance, by market
Financial promotion rules differ by country. We build messaging with that constraint in from the brief, not caught in legal review three days before launch.
The cultural weight of money
How people save, send, borrow and invest carries different emotional weight in Singapore, Japan and the US. Creative has to reflect that, not just translate the language on the ad.
One team, multiple corridors
Singapore, Tokyo and New York offices mean market-specific campaigns run in parallel, under one accountable team, not three agencies behind a project manager.
WHO WE WORK WITH
Fintech isn’t one audience. We market across every category under it.
Payments, banking, wealth, lending, insurance and Web3 each have a different customer, a different regulator and a different reason to switch. We brief and build each one differently.
Payments & Remittance
Cross-border transfers, corridor-specific messaging and the everyday money moments that drive people to switch away from high-fee banks.
WISE · TRANSFER · FX · CORRIDORS
Neobanks & Digital Wallets
Account opening, spend and top-up campaigns that turn a new app into a daily habit, built for markets where cash and incumbents still dominate.
WALLETS · CARDS · CHALLENGER BANKS
Wealth & Investing
Robo-advisory, brokerage and dividend platforms marketed to first-time and experienced investors, with claims that survive financial promotion review.
ROBO · BROKERAGE · ETFS · YIELDS
Wealth & Investing
Consumer and SME credit, buy-now-pay-later and financing products marketed responsibly, with affordability and disclosure built into the creative.
CREDIT · BNPL · SME FINANCING
Insurtech
Digital insurance and embedded cover, made understandable at the moment of purchase instead of buried in policy language nobody reads.
COVER · CLAIMS · EMBEDDED
Crypto & Web3
Exchanges, wallets and on-chain products marketed for legitimacy and clarity in markets where trust and regulation are still being defined.
EXCHANGE · WALLET · STABLECOIN
CASE STUDIES
WISE x Creative For More
Cross-border remittance campaign across Singapore, Malaysia and Japan.
SG · MY · JP
MARKETS RUN IN PARALLEL
MULTI-PLATFORM
META, THE TRADE DESK, GOOGLE, TIKTOK
Wise had a strong global promise built on transparency and fairness. To resonate in Singapore, Malaysia and Japan, that message needed to feel closer to everyday life. We translated “no hidden fees” into familiar money moments, relatable humour and real financial situations people instantly understood, and moved advertising into something people recognised.
WISE, BRANDED FILMS
The work, in motion
Real money stories, shot to feel native to short-form feeds. Every generation has its own way to send money home – these films met people where they already are.
SENDING MONEY OVERSEAS? EVERY GENERATION HAS ITS WAY,
YOU’RE LOSING MORE THAN YOU THINK.
SEND MONEY HOME, INSTANTLY.
WHAT WE DO
Built for fintech brands
operating across Asia and the US.
01
Cross-market Creative & Narrative
Campaign concepts and storyboards built once, then adapted market by market, not translated after the fact.
02
Multi-platform Asset Production
Meta, Google, The Trade Desk, TikTok, YouTube and creator-led formats, produced natively for each platform’s spec and audience rather than resized from one master file.
03
Compliance-aware Campaign Planning
Financial promotion review built into the workflow, working alongside your legal or compliance team in each market so nothing stalls at sign-off.
04
Market-specific Paid Media
Media planning that treats each market as a different problem with different channels and buying triggers, not one campaign copy-pasted across geographies.
05
Seasonal & Cultural Moment Planning
Mid-Autumn, Golden Week, Lunar New Year, tax season – the calendar moments that actually matter to how money moves between people.
06
KOL & Creator Partnerships
Local creator relationships in each market, briefed once and executed with local credibility, not a generalist influencer list rented for the quarter.
Three Offices. One Accountable Team.
HQ: Singapore
295 Tanjong Katong Road,
Singapore 437078
Tokyo, Japan
Level 11 JP Tower, 2-7-2 Marunouchi, Chiyoda-ku,
Tokyo 100-7014, Japan
New York
167 Madison Avenue Ste 205 #532 New York City,
NY 10016
Fintech Marketing, Answered.
What does a fintech marketing agency do?
A fintech marketing agency plans and runs marketing for financial technology companies, including payments, banking, wealth, lending, insurance, and crypto brands. The work covers brand positioning, campaign creative, paid media, content, and creator partnerships, with financial promotion rules built into planning. The goal is to make a regulated financial product easy to understand and credible enough to trust with money.
Which fintech categories does Creative For More work with?
Creative For More works with six fintech categories: payments and remittance, neobanks and digital wallets, wealth and investing, lending and buy-now-pay-later, insurtech, and crypto and Web3. Each category has a different customer, regulator, and reason to switch, so the agency briefs and builds each one separately. Its fintech work includes a cross-border remittance campaign for Wise.
How is fintech marketing different from regular digital marketing?
Fintech marketing is different because the product is regulated, and customers are asked to trust a company with their money and data. Claims have to pass financial promotion rules. Ad platforms add verification and targeting limits for financial services. Onboarding steps such as identity checks also make the path to conversion longer, so creative has to build trust before it asks for action.
Which markets does Creative For More cover for fintech brands?
Creative For More covers Singapore, Japan, Southeast Asia, and the United States for fintech brands, from offices in Singapore, Tokyo, and New York. Campaigns can run in several markets at the same time under one team. For Wise, the agency ran a remittance campaign across Singapore, Malaysia, and Japan in parallel on Meta, Google, TikTok, and The Trade Desk.
Does Creative For More only work with large fintech companies?
No. Creative For More works with fintech startups, SMEs, and established brands. Early-stage companies usually need positioning, a credible brand, and a launch plan for one market. Scaling companies usually need multi-market campaigns and paid media. Scope is set on a discovery call based on the product, target markets, and compliance constraints, not company size.
Tell us the market. We’ll tell
you what it takes to win it.
A short call. No deck until we understand your product, your compliance constraints, and what trust actually looks like to your customer.