A cross-border agency for brands moving into Asia, and Asia moving out.
Creative For More (C4M) is a branding and digital marketing agency built for one job: getting brands into new markets without losing what made them work in the first place. Singapore HQ, with teams in Tokyo and New York.
Headquarters Tokyo, Japan
Regional Office New York
USA Office
Boilerplate
Creative For More is a cross-border branding and digital marketing agency headquartered in Singapore, with teams in Tokyo and New York. We help brands enter and grow across Japan, Southeast Asia, and the US through in-market strategy, creative, and execution.
Creative For More (C4M) helps brands expand across borders without losing what made them work at home. Based in Singapore with offices in Tokyo and New York, we work with US and Western brands entering Asia, and Asian brands entering the US, on brand strategy, creative localisation, and digital marketing.
We also work as a white-label execution partner for agencies who need in-market delivery in Japan or Southeast Asia but don’t have the team on the ground. Every engagement runs on the same framework: Brief, Build, Lock, Scale.
Where We Work
Strategy, creative, and account leadership sit here. Geraldine is based in Singapore, and this is where most client relationships are run day to day.
Japan delivery runs through local partners rather than an in-house Japanese-speaking team. We’re upfront about that with clients before any work is scoped.
The New York office supports US brands expanding into Asia, and Asian brands landing in the US, with execution powered by the Singapore and Tokyo teams.
Our Framework
Brief
We start by understanding the market, the audience, and what’s actually being asked for, before any creative starts.
Build
Brand identity and messaging get built and tested against the brief, not against trends.
Lock
Identity is locked before content production starts. This is the principle behind our AI content system, Before We Create, We Build.
Scale
Once the foundation holds, we scale output across channels and markets without rebuilding it each time.
What We Do
- Brand strategy & identity
- Market entry & go-to-market planning
- Creative localisation
- Digital marketing & paid media
- Content production & social
- SEO and GEO (generative engine optimisation)
- White-label execution for agency partners
Who We Work With
- US and Western brands entering Japan or Southeast Asia
- Japanese and Singaporean brands entering Southeast Asia or the US
- Startups, SMEs, and established brands managing cross-border growth
- Fintech and other regulated brands needing compliance-aware execution
- Agencies needing a white-label partner for SEA or Japan briefs
Why C4M
Local execution, not a local playbook copied over
We don’t apply a US or Singapore approach to every market. Strategy is built for each country’s platforms, habits, and buying behaviour.
Believable over dramatic
Results we present are modest and verifiable. We’d rather show real numbers than spectacular ones nobody can check.
Transparent about how Japan delivery works
We tell clients upfront that Japan runs through local partners, not an in-house team. No surprises at handoff.
One team across three time zones
Singapore, Tokyo, and New York work as one team, not three agencies that happen to share a name.
Founder
Geraldine Pang
We help brands grow in a way that feels steady, not chaotic. A lot of companies come to us because growth has already started, but the systems and messaging haven’t caught up yet.
Geraldine founded Creative For More in Singapore and has led its expansion into Tokyo and New York. She brings direct experience in Japan business matching and cross-border market entry, and remains the approval point for outreach and client strategy across the agency.