is a Founder
Building Brands
Across Borders
I’m Geraldine Pang, an entrepreneur and cross-border growth strategist. I founded Creative For More, where we help companies figure out how to enter and grow in Asian markets. I’ve spent most of my career at the intersection of business, marketing and localisation — essentially figuring out how to take something that works in one market and make it work somewhere else.
Founder's Voice
I started Creative For More after seeing the same problem again and again: what works in one market doesn’t automatically work in another.
Brands expand into new countries with ambitious growth plans, but too often they bring the same strategy, messaging and assumptions with them. The campaign that performed in Singapore may not resonate in Japan. The way consumers discover a brand in Southeast Asia may be completely different from how they search, evaluate and buy elsewhere.
That gap is where Creative For More comes in.
We built C4M to help brands understand a market before trying to market to it. We bring together local market intelligence, strategy, localisation and digital execution so our clients don’t have to manage different partners for every stage of their growth.
And importantly, we don’t believe localisation means translation.
It means understanding how people think, search, discover, compare and make decisions — and then adapting the brand and marketing around those behaviours while keeping what makes the brand distinctive.
Over the years, our work has taken us across Singapore, Southeast Asia, Japan and beyond. That experience has taught me that successful cross-border growth rarely comes from doing more marketing. It comes from knowing what needs to change, what should stay the same, and where to focus first.
That’s the kind of partner I wanted Creative For More to be: a team that can think strategically about where a brand is going, understand the market it is entering, and then actually execute the work needed to get there.
