Miam Miam is a local French-Japanese restaurant, that is fast expanding across the Asia-pacific region. The brand approached Creative For More for an overhaul of their visual brand identity on their website and menu, as they were looking for a look that amplified the French-Japanese alliance they were known for.
We were approached by the client to create a new brand identity for the website and menu.
Currently, the client felt that their look was outdated and did not align with the look and feel they were trying to communicate. They wanted a modern and sophisticated look that highlighted the eclectic Japanese-French theme that they are recognised for, that was current, and up-to-trend. Considering that they are a restaurant well-established in Singapore, with plans to expand in the Asia-Pacific region and beyond, the client also wanted to ensure all members of the company were aligned with the future growth.
The direction for the website was straightforward—to showcase the story and heritage of Miam Miam. Our strategy was to present the best of both worlds—the old-school charm of the French, with the fresh and bold aesthetics of the Japanese. We drew inspiration from the classic French bistro look for the colours, and combined them with strong references to Japanese traditionalism through bold displays and tones.
A new visual identity was produced in a relatively short time that included a relevant and modernised brand through a new website architecture, improved menu, and most importantly, updated designs that reflected the current industry trends while embracing the unique fusion of French and Japanese culture.
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