OVERVIEW

Popeyes is an American multinational chain of fried chicken fast food restaurants, famous for their Louisiana style fried chicken. With fresh chicken marinated in a mixture of cajun and creole spices seasoning for at least 12 hours, their signature fried chicken is a crowd favourite. With over 40 years of presence all around the world, Popeyes has grown to become a familiar name in the fast food industry. The team wishes to maintain the long-term growth in Singapore's market through generating the right kind of digital content.

Crispy Success: Popeyes Soars in Singapore’s Competitive F&B Scene

Approach

In the bustling and competitive F&B landscape of Singapore, our marketing agency cooked up a finger-licking social media strategy to elevate Popeyes, the beloved American fried chicken fast-food chain. By blending original content with responsive community management, we successfully amplified Popeyes’ online presence, strengthened customer relationships, and paved the way for long-term growth in a market brimming with rival brands.

  • Original and Engaging Content:
    We crafted a series of fresh, informative, and fun social media content to showcase Popeyes’ latest products and promotions. By utilising eye-catching animations and graphics, we captured the attention of potential customers and set Popeyes apart from its competitors.
  • Community Management:
    Our team provided excellent customer support by promptly handling and responding to customer inquiries, creating a strong social media presence and fostering positive relationships with Popeyes’ consumer base across digital platforms.
  • Consistent Social Media Growth: By focusing on creating engaging content and maintaining a responsive online presence, we aimed to steadily grow Popeyes’ social media following and expand its reach in Singapore’s competitive F&B landscape.
Results
  • Increased Engagement Rate:
    Our tailored content strategy led to a 25% increase in Popeyes’ engagement rate, boosting its visibility and appeal among Singaporean fast-food consumers.
  • Follower Growth: We successfully doubled Popeyes’ follower growth, expanding its market reach and laying the foundation for long-term success in Singapore.

By implementing a creative and engaging social media strategy coupled with effective community management, our marketing efforts propelled Popeyes to new heights in Singapore’s competitive F&B scene. The substantial increase in engagement rate and follower growth not only expanded Popeyes’ market reach but also set the stage for continued growth and success in the long run.

Other Case Studies

RESOURCE NEWSLETTER

Stay in the loop

Subscribe to receive monthly tips on digital marketing!