Popeyes is an American multinational chain of fried chicken fast food restaurants, famous for their Louisiana style fried chicken. With fresh chicken marinated in a mixture of cajun & creole spices seasoning for at least 12 hours, their signature fried chicken is a crowd favourite. With over 40 years of presence all around the world, Popeyes has grown to become a familiar name in the fast food industry. The team wishes to maintain the long-term growth in a market saturated with fiercely competitive brands.
Singapore’s F&B scene is highly competitive. As such, there is a need to leverage social media to increase outreach and build an open channel of communication with consumers. It is also crucial for the content created online to be engaging and unique to allow Popeyes to stand out from the competition and create an impressionable identity among Singaporeans.
We focused on original and fresh concepts when generating Popeyes’s organic social content. We sought to make the content informative yet fun — featuring information about new products and promotions in a series of animations and graphics. Enquiries were also carefully handled & instantly dealt with by the team to provide excellent customer support and build a solid social media presence.
We have increased Popeye's engagement rate by 25% and follower growth by 2X with the objective of expanding market reach while maintaining growth in the long run.
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