Gentle Oak Vet
Gentle Oak Veterinary Clinic combines modern veterinary medicine with holistic therapies to care for both pets and their families. Following a major renovation, the clinic needed to rebuild awareness, attract new pet owners, and re-establish itself as a trusted destination for compassionate, holistic veterinary care in Singapore. Creative For More was engaged to lead a full-scale digital strategy across social media, Meta lead generation, and Google Ads — positioning Gentle Oak as “more than medicine,” and reinforcing its promise of healing with heart.
Our goal was to drive measurable clinic growth by increasing appointment bookings and new client leads while strengthening Gentle Oak’s online presence.
The campaign needed to do three things well:
- Reintroduce the renovated clinic with warmth and credibility.
- Generate quality leads through social media ads and Google Search campaigns.
- Establish a consistent, trusted digital identity built around empathy and expertise.
Social Media Relaunch
We revitalised Gentle Oak’s digital presence with a new social strategy built on authenticity and education.
- Introduced “Healing with Heart” as the central brand message.
- Produced before-and-after renovation content, doctor features, and clinic tour reels to humanise the brand.
- Created two evergreen content pillars — Holistic Differentiation and Humanising the Brand — featuring team spotlights and pet wellness education.
- Launched boosted content to populate the feed and build social proof for first-time visitors.
Meta Lead Generation Campaigns
Two lead generation ads — “Healing with Heart” and “A Healthier Start for Your Pet” — were launched with daily optimisation and A/B testing.
- Targeted pet owners within a 6km radius of the clinic using location, interest, and demographic filters.
- Highlighted the reopening promotion (50% off first consults) to attract first-time clients.
- Focused creative messaging on emotional connection and trust, differentiating Gentle Oak from transactional clinics.
Google Search Ads
Complementing Meta campaigns, Google Ads targeted high-intent keywords such as “holistic vet Singapore”, “pet therapy Singapore”, and “puppy vaccinations Singapore”.
- Dual-adgroup structure captured both brand-differentiating and preventive care searches.
- Copy emphasised compassion and credibility: “Gentle care for pets you trust.”
The integrated campaign delivered immediate performance gains:
- 3x growth in engagement across boosted content and reels, driving stronger community interaction and follower trust
- Significant drop in cost-per-lead (CPL) due to precise audience targeting and data-led optimisation
Beyond the numbers, the campaign reintroduced Gentle Oak as a holistic leader in Singapore’s pet care landscape — empathetic, credible, and top of mind for new pet parents.
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