Growell
Creative For More helped Growell establish itself as a standalone consumer hair care brand by launching and growing its Facebook, Instagram, and TikTok channels from scratch. Through lifestyle-led education, AI-assisted content, community management, and platform-specific paid campaigns, we shifted the brand beyond clinical messaging towards a more relatable digital identity. As the strategy evolved, the focus expanded from awareness and follower growth to product discovery and e-commerce sales across TikTok Shop, Shopee, and Lazada.
Growell aimed to establish itself as a standalone consumer hair care brand, separate from ICM Pharma, while building a strong digital presence across Facebook, Instagram, and TikTok. The goal was to grow an engaged online community, strengthen brand recognition, and create a more relatable consumer-facing identity through lifestyle-led content. At the same time, social media needed to support long-term e-commerce growth and play a clearer role in driving product discovery and sales.
Creative For More developed a content-led and performance-driven strategy centred on confidence, everyday hair care, and relatable storytelling. This included organic social media management, community engagement, AI-assisted commercial-ready visuals and videos, platform-specific paid advertising, and boosting campaigns tailored to different objectives across each channel.
As the brand’s presence matured, the strategy evolved from awareness and follower growth towards stronger commercial performance, with campaigns increasingly focused on driving product discovery and sales across Shopee, Lazada, and TikTok Shop.
Other Case Studies
