Holiday Inn
& Suites
Creative For More helped strengthen Holiday Inn & Suites Penang Prai’s digital and marketing foundation ahead of its March 2025 opening—combining channel readiness, paid placements, sales collaterals, and social media storytelling across IHG-owned, OTA, and social channels. Our work helped position the hotel as a fresh, family- and business-friendly destination in Penang Prai while supporting visibility, awareness, and booking conversion from launch.
Holiday Inn & Suites Penang Prai prepared for its March 2025 opening with the goal of building a strong digital and marketing foundation that could support visibility, awareness, and booking conversion from launch. As a new hotel entering the Penang Prai market, the objective was to create a cohesive presence across IHG-owned platforms, OTA channels, and social media while positioning the property as a fresh, family- and business-friendly destination.
Creative For More supported the hotel through a performance-led and content-driven launch strategy. We optimised Concerto content, activated IHG Boost campaigns, and coordinated paid placements across Expedia, Booking.com, and Agoda to strengthen discoverability and capture high-intent demand. We also developed sales decks, factsheets, and flyers for weddings, meetings, and business events, alongside a robust social media calendar supported by targeted boosting.
Holiday Inn & Suites Penang Prai entered the market with stronger digital readiness and clearer brand visibility across direct, OTA, and social channels. Through channel optimisation, paid placements, sales collaterals, and social media storytelling, the hotel was positioned as a fresh and accessible destination for family travellers, business guests, and event planners in Penang Prai.
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