NTU Nanyang Business School
Creative For More partnered with Nanyang Business School to develop digital campaign assets, paid media creatives, and EDM communications across its Executive MBA, HR Connects 2026, and Master in Management initiatives.
Across all three phases, we combined clearer messaging and polished creative to build a more cohesive digital experience while maintaining NBS’ premium institutional identity.
Nanyang Business School required digital communications across several programmes and initiatives, each targeting different audiences and serving different objectives.
The goal was to create clear, engaging, and visually consistent campaign materials for the Executive MBA, HR Connects 2026, and Master in Management programmes, while translating detailed academic and event information into communications that could work effectively across paid media and EDMs.
Creative For More developed a multi-phase creative approach combining digital design and copywriting, adapting the messaging and visual direction to each audience while maintaining a consistent NBS identity.
✤ For the Executive MBA, we created Meta and LinkedIn campaign communications around its career-friendly structure, global learning experience, and three-university network, supported by a 10-part EDM journey.
✤ For HR Connects 2026, we developed communications around “Beyond AI & Geopolitics”, giving the event a contemporary thought-leadership direction.
✤ For the Master in Management, we created a structured EDM series covering programme benefits, career aspirations, scholarships, and the wider student experience in Singapore.
Across all three phases, Creative For More helped NBS turn complex programme and event information into clearer, more cohesive digital communications.
Through a combination of campaign design, EDM creative, and audience-focused copywriting, each initiative was given a distinct visual and messaging direction while maintaining consistency across the wider NBS brand.
The result was a stronger digital communication framework capable of supporting different audiences, objectives, and stages of consideration across NBS’ programmes and initiatives.
Other Case Studies
