Tanjong Rhu Pau

Tanjong Rhu Pau had an established reputation and loyal customer base, but no official social media presence beyond Google Business and organic user-generated content. The objective was to launch Facebook and Instagram, strengthen digital discoverability, and create a more contemporary presence for younger audiences. With a rebrand taking place shortly after the engagement began, the strategy also needed to build momentum before the new identity launched and transition smoothly afterwards.

Creative For More developed a phased social media strategy combining consistent content, lifestyle-led storytelling, and paid amplification. We launched and managed Facebook and Instagram, producing nine posts per month across Reels, animated statics, and carousels. Monthly video shoots introduced original lifestyle content, humour, relatable moments, and Gen Z-friendly formats that moved the brand beyond traditional product-led posts.

As the rebrand rolled out, the refreshed identity was integrated into the content while selected posts were boosted to increase reach, discoverability, and follower growth.

Tanjong Rhu Pau grew its Instagram community to more than 1,200 followers, reaching peaks of 140,000+ impressions, 35,000+ reach, and 3,800+ content interactions. Facebook also achieved over 110,000 impressions and 57,000 reach.

Through consistent content, contemporary storytelling, and paid amplification, Creative For More helped establish a stronger and more relevant digital presence for the brand.